Marketing and marketing communications

In a career spanning thirty years John has advised companies large and small on product and company Naming & branding, event theming and branding, and marketing communications. He has also achieved considerable success with 'internal branding' projects, encouraging communities at work to understand and take to heart brand values - including companies such as Intel, Jaguar, Land Rover, Legal & General and Standard Life.

In the arts field, he has developed, branded and marketed a literature organisation and its range of live literature events, festivals and arts activities, including Runnymede International Literary Festival, Brighton Poetry Festival and Brighton Children's Book Festival all of which rely on effective marketing in terms of relationships with direct and indirect clients and public audiences.

The common element running throughout all John's work as writer, director, producer or consultant is change. He's fascinated by transition and states of transition, by the boundaries that define each state and by the less defined margins where one state merges into another: from pulp to paper in the paper mill; from the intention to purchase to the buying decision; the moment of realisation on an employee's face when they understand what a customer is saying about the product they've been involved in making; or the surge of motivation that sweeps through an audience when they realise they have the potential to create change for themselves whether through work or poetry.

At root all John's work is about cultural change and renaissance.

Renaissance through brand communication

Find out more about John's work as a consultant:

» Arts & culture

» Naming & branding

» Editorial

» Marketing & marketing
   communications

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